Privacy Policy

Effective Date: October 2024

At The Urban Lily, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website www.theurbanlily.com (the "Site") and make purchases from us.

By using our Site, you consent to the practices described in this policy.

1. Information We Collect

Personal Information You Provide:

• Contact details (name, email address, phone number)

• Shipping and billing address

• Payment information (processed securely through our payment partners)

• Order history and preferences

• Communications with our customer service team

Automatically Collected Information:

• IP address and device information

• Browser type and operating system

• Pages visited, time spent on site, and referral sources

• Cookies and tracking technologies data (see Cookie Policy below)

2. How We Use Your Information

We use your information for legitimate business purposes, including:

• Processing and fulfilling your orders

• Communicating about your order status and providing customer support

• Sending marketing communications (only with your explicit consent)

• Improving our website, products, and services

• Preventing fraud and enhancing security

• Complying with legal obligations

3. How We Share Your Information

We do not sell your personal information to third parties. We may share your information only in these circumstances:

• With trusted service providers who assist in operating our website, processing payments, and delivering orders (e.g., shipping carriers, payment processors)

• When required by law or to protect our legal rights

• In connection with a business transaction such as a merger or acquisition

4. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. All payment transactions are encrypted using SSL technology.

5. International Data Transfers

As an international business, your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access and receive a copy of your data

• Correct inaccurate information

• Request deletion of your data

• Object to or restrict certain processing

• Withdraw consent for marketing communications

• Data portability

To exercise any of these rights, please contact us using the information below.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. You can control cookie settings through your browser preferences.

8. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites.

9. Children's Privacy

Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children.

10. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

11. Changes to This Policy

We may update this Privacy Policy periodically. The updated version will be posted on this page with an updated effective date.

12. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us:

Email: theurbanlily@outlook.com
Phone: +852 2563 4971
Business Hours: Monday to Friday, 9:00 AM - 6:00 PM HKT

Thank you for trusting The Urban Lily with your personal information.